Having artists like Geminitactics designing their merch is one more reason to like of Montreal (so does having videos like this classic, but that's a whole other conversation).
I like of Montreal's approach to merchandise and art. They want you to get something meaningful when you buy their music, not just a cd or album. So, you can buy actual decorative art pieces like their paper lantern, tote, or wall decals, which come with the code to then be able to just download their album. Why come away from a show with a cd when you could bring home a newly decorated apartment instead?
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